Building Your First Product?
Avoid These 3 Critical Mistakes

What we’ve learned from exploring innovative startups.

68%
Build Wrong Features First
5.2x
More Costly Pivots
3.1mo
Average Time Lost
01

Building Without Validation

Our Finding: Startups that skip proper validation waste 3.8 months on average building features users don't want (Startup Genome 2023).

Warning Signs:

  • • No customer interviews conducted
  • • Assuming you know user needs
  • • Building based on personal pain only
Our Approach:

We help conduct lean validation using concierge tests and paper prototypes before any code is written

Validation Process
3.8 months
Average time saved
02

Premature Tech Commitment

Our Finding: Startups that choose technology too early face 4.2x higher refactoring costs and 62% slower iteration speed.

Over-engineering +75% cost
Wrong scalability 3.1x rework
Our Method:

We recommend starting with no-code tools and only committing to custom tech after 100 validated users

Tech Stack
4.2x Cost
Of premature scaling
03

Unbalanced Founding Team

Our Finding: Startups without technical co-founders take 2.7x longer to launch and spend 83% more on early development.

Technical Gap
$48k avg. overspend
Business Gap
62% weaker GTM
Design Gap
3.4x more iterations
Our Solution:

We act as your interim technical team during validation phase, then help recruit the right permanent members

Team Structure
2.7x
Longer to launch

Our Early-Stage Framework

1. Validate

  • 1 Problem interviews
  • 2 Paper prototyping
  • 3 Landing page tests

2. Build

  • 1 No-code MVP first
  • 2 Core features only
  • 3 Weekly user testing

3. Scale

  • 1 Technical co-founder
  • 2 Proper tech stack
  • 3 Growth systems

Ready to Build Your Product Right?

Book Strategy Session